20 E-mail Advertising and marketing Platforms For Small Companies

Tips on how to Select the Greatest Platform For Your Enterprise

Simply as each small enterprise is exclusive and has completely different wants, many electronic mail advertising and marketing platforms have completely different strengths and weaknesses. You need to discover the platform that can work finest with what you are promoting. The very best platform for you relies upon primarily on what you are promoting sort and electronic mail advertising and marketing technique. 

E-mail Advertising and marketing Technique

Earlier than discovering the appropriate electronic mail advertising and marketing platform, it is best to create an electronic mail advertising and marketing technique for what you are promoting. Understanding what you are promoting objectives and the way you plan to make use of electronic mail to attain these objectives will aid you determine which platform is the very best match for you. 

Some key parts of an electronic mail advertising and marketing technique embrace:

• Aims – What would you like your viewers to do once they learn your emails?
• Schedule – How typically will you be sending emails to your viewers?
• Viewers segments – How will you break your viewers into completely different teams so you may ship extra personalised content material?

As soon as your electronic mail advertising and marketing technique is prepared, you may determine essentially the most useful options you’d like out of your electronic mail advertising and marketing platform. Many platforms have completely different plans based mostly on what options you’d like to make use of. Some examples can be:

• Whether or not you’ll be integrating your gross sales and advertising and marketing 
• If you happen to’ll use each SMS and electronic mail advertising and marketing 
• What number of subscribers you might have
• What number of emails you ship month-to-month

Realizing what options you want, how electronic mail advertising and marketing will combine along with your different advertising and marketing efforts, what number of subscribers you anticipate, and what number of emails you want to ship a month will aid you discover the appropriate platform and plan. Whereas the variety of subscribers and emails you’ll ship could also be an estimate, it ought to nonetheless aid you slim down your choices. 

Your Enterprise

Based mostly on what you are promoting and your services, you’ll need to search for particular options and integrations to your electronic mail advertising and marketing platform. 

Some electronic mail advertising and marketing platforms focus on e-commerce companies; others goal content material creators. One other platform has constructed a service for companies that make and promote on-line programs. Many of those instruments will work for every type of companies, however discovering one specializing in what you are promoting is usually a bonus. 

One other important facet to contemplate whereas researching electronic mail advertising and marketing platforms is what different platforms and purposes you’d wish to combine along with your electronic mail advertising and marketing. Suppose you personal an e-commerce enterprise and use Shopify. In that case, you’ll need to discover an electronic mail advertising and marketing platform that may connect with your Shopify account. 

If you happen to already use a CRM or different platform to your advertising and marketing and gross sales, then it could be price researching if that platform provides electronic mail advertising and marketing companies. It simplifies your processes and workflows, having all that knowledge in a single platform. 

The High E-mail Advertising and marketing Platforms

There are numerous completely different electronic mail advertising and marketing platforms and instruments obtainable. We’ve listed 20 of the highest electronic mail advertising and marketing companies with a quick description, which sort of enterprise the platform can be finest for, when to make use of it, pricing info, and a hyperlink to their web site. Utilizing this record, you may slim your seek for the very best platform for what you are promoting.

Mailchimp

Mailchimp is likely one of the hottest electronic mail advertising and marketing platforms, primarily due to its user-friendly platform and completely different advertising and marketing instruments. You should utilize Mailchimp to construct your web site, touchdown pages, and electronic mail and social media campaigns. This platform is great for newbies seeking to study and develop their advertising and marketing efforts for his or her small companies. 

Greatest for: Small companies on the lookout for a beginner-friendly resolution that may develop with what you are promoting

When to make use of: Whenever you’re seeking to begin constructing an electronic mail advertising and marketing marketing campaign and need to begin on a free plan that can stroll you thru rising your electronic mail subscribers. 

Pricing: Free plan and several other paid plans beginning at $13/month, relying on the options you’d like entry to 

Web site: https://mailchimp.com/ 

Fixed Contact

Fixed Contact gives a easy and intuitive platform for creating and managing electronic mail campaigns and extra options like occasion administration and surveys. With its electronic mail companies, this electronic mail platform is likely one of the few that supply occasion administration, similar to occasion invitations and registrations. Fixed Contact can also be well-known for having wonderful customer support, which will be useful for newbies. 

Greatest for: Small companies who typically host occasions

When to make use of: Whenever you want electronic mail advertising and marketing companies for selling your occasions and different advertising and marketing wants.

Pricing: Paid plans begin at $12/month

Web site: https://www.constantcontact.com/ 

Brevo (Sendinblue)

Brevo, previously Sendinblue, provides electronic mail itemizing companies, SMS advertising and marketing, and dwell chat companies. Brevo lately rebranded once they expanded their companies to incorporate a CRM, social media advertisements, touchdown web page builders, and transactional emails. It gives a user-friendly interface and automation options with low-cost plans. 

Greatest for Small ecommerce companies looking for an reasonably priced resolution with a number of advertising and marketing channels

When to make use of: Whenever you want an electronic mail advertising and marketing automation service, however solely have to ship just a few emails month-to-month. 

Pricing: Free plan and paid plans beginning at $25/month

Web site: https://www.brevo.com

GetResponse

GetResponse provides electronic mail advertising and marketing, automation, touchdown pages, webinars, and conversion funnel software program. This platform is great for ecommerce companies on the lookout for superior automation options. GetResponse permits its customers to create a full-funnel expertise that nurtures leads into gross sales by way of electronic mail and touchdown pages. 

Greatest for: Small SaaS companies on the lookout for a complete advertising and marketing resolution with webinar capabilities

When to make use of: Whenever you need to nurture your leads into gross sales to your SaaS enterprise.

Pricing: Free plan and paid plans beginning at $15.58/month

Web site: https://www.getresponse.com/ 

AWeber

AWeber is understood for its dependable electronic mail deliverability and automation capabilities. Furthermore, it provides a spread of templates and integrations. This platform additionally offers you the instruments to enhance how your emails carry out with reporting and A/B testing choices obtainable. Lastly, AWeber is intuitive and beginner-friendly, requiring solely a slight studying curve.

Greatest for: Small companies targeted on constructing sturdy relationships by way of electronic mail advertising and marketing

When to make use of: Whenever you require a platform with wonderful deliverability charges and superior automation.

Pricing: Free plan and paid plans beginning at $12.50/month

Web site: https://www.aweber.com/ 

Marketing campaign Monitor

Marketing campaign Monitor gives electronic mail advertising and marketing software program with a drag-and-drop electronic mail builder, superior segmentation, and personalised content material choices. Marketing campaign Monitor makes it straightforward to construct stunning emails with no need design expertise with their drag-and-drop builder. This platform is well-known for its customizable templates and viewers segmentation. 

Greatest for: Small companies targeted on content material creation seeking to ship custom-made emails to their viewers

When to make use of: Whenever you want a platform that enables in depth customization and personalization.

Pricing: Fundamental plan begins at $9/month

Web site: https://www.campaignmonitor.com/ 

ConvertKit

ConvertKit is an electronic mail advertising and marketing platform for creators, bloggers, and small companies seeking to construct an viewers. It provides superior automation and segmentation. This electronic mail advertising and marketing platform is a superb choice for creators who promote digital services or products, like teaching or podcasting. ConvertKit has a community of creators you may join with by way of their platform. 

One other noteworthy function of ConvertKit is its concierge migration service, which can assist transfer your electronic mail lists from different platforms to theirs.

Greatest for: Small companies targeted on content material creation and viewers constructing

When to make use of: If you find yourself a content material creator seeking to develop your viewers by way of focused electronic mail campaigns.

Pricing: Free plan and paid plans beginning at $9/month

Web site: https://convertkit.com/ 

Drip

Drip is an ecommerce-focused electronic mail advertising and marketing platform that gives automation, personalization, and integrations with well-liked ecommerce platforms. Drip gives reporting and knowledge about what your viewers is doing, so you may higher strategize your campaigns. Drip’s highly effective automation options additionally permit you to ship personalised emails to your viewers based mostly on their actions. 

Greatest for: Small companies working ecommerce shops and looking for highly effective automation options

When to make use of: Whenever you need a platform that seamlessly integrates along with your ecommerce retailer and takes a lot of the work off your plate with automation

Pricing: Newbie plan beginning at $39/month

Web site: https://www.drip.com/ 

MailerLite

MailerLite provides an easy-to-use electronic mail advertising and marketing resolution with options like a drag-and-drop editor, automation, touchdown pages, and pop-ups. MailerLite is well-liked for small companies as a result of they’ve an ideal free plan and its paid plans are cheaper than many rivals’. It’s additionally well-known for being straightforward to make use of and has wonderful buyer help.

Greatest for: Small companies on a finances who require a user-friendly platform with automation capabilities

When to make use of: When your small enterprise is simply beginning with electronic mail advertising and marketing and wishes an reasonably priced, beginner-friendly platform

Pricing: Free plan and paid plans beginning at $9/month

Web site: https://www.mailerlite.com/ 

ActiveCampaign

ActiveCampaign is a strong advertising and marketing automation platform combining electronic mail itemizing companies with CRM, gross sales, and messaging instruments like SMS. This platform is a good way to mix your advertising and marketing and gross sales efforts. It can save you notes on shoppers in ActiveCampaign and use these notes to create automated and customised campaigns. One factor to bear in mind: ActiveCampaign has a steeper studying curve due to these superior options.  

Greatest for: Small companies seeking to mix their advertising and marketing and gross sales efforts

When to make use of: Whenever you want a platform that integrates electronic mail advertising and marketing with different gross sales and buyer administration features

Pricing: Paid plans begin at $49/month

Web site: https://www.activecampaign.com/ 

Twilio SendGrid

SendGrid provides a cloud-based electronic mail supply platform with superior options like electronic mail optimization, analytics, and deliverability consulting. This platform is well-known for having wonderful stories and insights into deliverability (i.e., how typically your emails find yourself in somebody’s inbox vs. their spam folder). This knowledge will help you craft emails that gained’t land in anybody’s spam folder. SendGrid additionally provides flexibility in designing electronic mail templates, together with HTML or a drag-and-drop editor. 

Greatest for: Small companies seeking to enhance their electronic mail deliverability

When to make use of: Whenever you require a platform for sending giant volumes of emails specializing in deliverability

Pricing: Free plan, and paid plans beginning at $15/month

Web site: https://sendgrid.com/ 

Mailjet

Mailjet gives a collaborative electronic mail advertising and marketing service with real-time collaboration, automation, and segmentation options. If a number of individuals are working in your electronic mail campaigns, understanding who’s making adjustments and when will be troublesome. Mailjet’s real-time collaboration function is exclusive and extremely useful for crew members enhancing campaigns concurrently. 

Greatest for: Small companies that want collaborative instruments for electronic mail advertising and marketing campaigns

When to make use of: Whenever you work in a crew and require a collaborative electronic mail creation and administration platform

Pricing: Free plan and paid plans beginning at $15/month

Web site: https://www.mailjet.com/ 

Benchmark E-mail

Benchmark E-mail provides an intuitive electronic mail advertising and marketing platform with drag-and-drop enhancing, automation, and strong analytics. This platform is understood for being extremely straightforward to make use of with its useful templates and customizations. Their beneficiant free plan works nicely for small companies seeking to ship lower than 3,500 emails monthly.

Greatest for: Small companies on the lookout for a really user-friendly interface

When to make use of: Whenever you need a platform that gives stunning templates, simplicity, and detailed marketing campaign analytics

Pricing: Free plan and paid plans beginning at $8/month

Web site: https://www.benchmarkemail.com/ 

Omnisend

Omnisend focuses on emailing companies and SMS advertising and marketing for ecommerce companies. It provides automation, segmentation, and cart abandonment options. One of the vital well-liked options Omnisend provides is the Product Picker. This device allows you to simply insert your merchandise right into a publication or electronic mail with out coding. Suppose you’re an ecommerce enterprise seeking to promote extra merchandise utilizing electronic mail and SMS advertising and marketing. In that case, Omnisend is a superb choice for you.

Greatest for: Small ecommerce companies eager to optimize their electronic mail and SMS advertising and marketing

When to make use of: Whenever you function a web based retailer and require a platform that caters to ecommerce advertising and marketing wants

Pricing: Free plan and paid plans beginning at $16/month

Web site: https://www.omnisend.com/ 

HubSpot

HubSpot is an all-in-one advertising and marketing platform that gives emailing companies, CRM, automation, and different advertising and marketing instruments. Any buyer communication will be dealt with by way of Hubspot, together with gross sales and customer support. Storing your buyer knowledge in a single device will be extremely useful, so that you don’t have knowledge unfold throughout a number of platforms. 

Greatest for: Small companies looking for a complete advertising and marketing suite with sturdy CRM integration

When to make use of: Whenever you want a unified platform to handle advertising and marketing, gross sales, and buyer relationships

Pricing: Paid plans beginning at $20/month

Web site: https://www.hubspot.com/homepage 

Moosend

Moosend is an electronic mail advertising and marketing platform providing automation, personalization, touchdown pages, and reporting instruments. This platform is great for creating and automating workflows and is usually in comparison with MailChimp. The dashboard is intuitive, and creating and launching electronic mail campaigns utilizing their templates is straightforward. 

Greatest for: Small companies seeking to create and automate their electronic mail campaigns

When to make use of: Whenever you need a platform with highly effective automation options and a concentrate on personalization

Pricing: Free 30-day trial and paid plans beginning at $9/month

Web site: https://moosend.com/ 

Campaigner

Campaigner gives electronic mail advertising and marketing software program with options like A/B testing, automation, and detailed reporting. Whereas Campaigner has a steeper studying curve than some platforms, in addition they have an ideal workflow automation course of. As well as, they provide a device to test your person journey circulate to make sure there aren’t any errors earlier than going dwell. 

Greatest for: Small companies seeking to create a customized and automatic person journey

When to make use of: Whenever you want a platform to assist construct a visible workflow to your prospects

Pricing: Paid plans beginning at $59/month

Web site: https://www.campaigner.com/ 

Klaviyo

Klaviyo focuses on electronic mail and SMS advertising and marketing for ecommerce companies, providing highly effective segmentation, automation, and personalization. Klaviyo has many integrations with well-liked ecommerce purposes, so bringing your prospects and knowledge collectively is straightforward. This platform contains emailing companies, SMS advertising and marketing, and cellular push notifications and facilitates product opinions. 

Greatest for: Small ecommerce companies seeking to attain prospects by way of a number of channels with personalised messages 

When to make use of: Whenever you need a platform that integrates with well-liked ecommerce platforms and connects along with your prospects simply

Pricing: Free plan and paid plans beginning at $45/month

Web site: https://www.klaviyo.com/ 

Zoho Campaigns

Zoho Campaigns is part of the Zoho suite of enterprise instruments. It provides electronic mail advertising and marketing, automation, and social media integration. Zoho gives an entire suite of enterprise instruments, together with CRM and analytics. If what you are promoting already makes use of Zoho’s different instruments, including on their electronic mail advertising and marketing device could also be your best choice. Nevertheless, if what you are promoting doesn’t use Zoho’s different instruments, Campaigns continues to be an ideal electronic mail advertising and marketing platform to contemplate. 

Greatest for: Small companies already utilizing different Zoho merchandise

When to make use of: Whenever you use different Zoho merchandise and need a cohesive advertising and marketing platform inside the identical ecosystem

Pricing: Free plan and paid plans beginning at $3/month

Web site: https://www.zoho.com/campaigns/ 

SendPulse

SendPulse is an electronic mail advertising and marketing service that mixes electronic mail, SMS, internet push notifications, and chatbots. It provides automation and personalization options to make buyer communication extra manageable and efficient. SendPulse additionally gives a platform to construct and promote on-line programs. This platform is useful for companies seeking to automate processes and attain prospects from a number of channels. 

Greatest for: Small companies constructing and promoting on-line programs and seeking to have interaction prospects by way of a number of channels with automation capabilities

When to make use of: Whenever you need to attain your viewers by way of emails, SMS, chatbots, and internet push notifications utilizing a single platform

Pricing: Free plan and paid plans beginning at $6.40/month

Web site: https://sendpulse.com/